What is balloon printing?
Balloon printing is quite simply the process of applying some type of graphic onto the surface of a balloon. Balloon imprinting businesses have been around for a long time, but modern printing techniques and new equipment are helping to improve the scope of what kind of balloons can be printed on, and what logos may be applied.
Balloons may have multi-coloured designs printed onto their surfaces, and this can be increased by using clever designs and utilising the colour of the balloon itself. It is likewise possible to print onto both sides of any balloon, so no matter where folks are standing in relation to the balloon they should be able to see the printed images.
This article hopes to spotlight just a few of the possible uses of personalised, printed balloons. I hope you find it useful.
Advantages
Balloons are fantastic because they are not an overly pricey thing to get hold of. Even the more fancy balloons do not have to cost the Earth, and when you compare prices with many of the alternate options you can easily see the financial benefits of branded balloons.
One of the most interesting things about using printed balloons at any type of event is the great flexibility they offer. Today’s balloon technology allows such a wide range of shapes, sizes and colours that you can really let your imaginationrun wild and allow your creative side to take over. There are some limits, but most people are surprised at what can be achieved with simply just balloons.
This versatility gets even more significant when you start using balloons collectively to create balloon strings or sculptures. You can intermix different coloured balloons to good effect and create bold patterns, or use different shapes and styles of balloons to create eye-catching exhibits. The possibilities are not quite endless, but they are very numerous nonetheless.
Another great benefit of utilizing balloons is that they are incredibly lightweight. This makes them incredibly easy to move about and to sculpt into various shapes. You won’t need to hire moving men or forklift trucks to get them to where you want them to be! Another great advantage is that if you are going to inflate them on location, many hundreds of balloons will fit into a handbag.
The flexibility of balloon designs shows that custom printed balloons could be utilised in a number of different marketing requirements.
For social events
Getting a set of your own, customised, printed balloons at a social event always adds an additional element of fun and interest to what you are doing. Whether the function you are attending is a reasonably formal affair, such as a grand dinner party, or a quite informal celebration, such as a stag or hen party, you will find that printed balloons can really make the night be noticeable.
Wedding parties
Wedding parties are the perfect occasion for usingprinted balloons to add charm to your setting. They are both formal and informal events at the same time, with a sincere purpose but also a focus on having fun and savoring the day. This is when the flexibility of balloon printing comes into its own.
For the wedding meal, photo-taking or any other official announcements, you can use some smart balloons printed to complement your surroundings. Then when the partyreally begins you can use a collection of fun balloons having a personalised wedding message.
Stag & hen nights
Stag and hen nights are usually fun occasions, and more often than not they will entail some form of dressing up or decoration. So why not make use of printed balloons as a way of “jazzing up” your evening and truly making your party stand out from the masses. Here are just a couple of ideas.
L-plate balloons. One of the most recognisable elements of a hen party is the bride to be wearing driving L-plates on their clothing. It is a time honored touch that usually makes the lucky lady stand out from her group of hens. But there is no reason to restrict yourself to embellishing outfits. Why not print an L-plate on a large balloon and attach it to the bride to be. Then everybody will easily know who to look out for during the rest of the evening!
Nickname balloons. Groups of men out on stag nights will frequently have their photos and nicknames used by their friends printed onto a t-shirt or top. But again, why stop at the clothing? You can print faces, nicknames, or just about any other humorous facts onto personalised balloons and give them out to members of your stag party.
Decorating functions
Printed balloons at events do not have to be hugely conspicuous or gaudy. In fact, you will discover that there are several ways that you can organise printed balloons to create very stylish effects. At many formal occasions, such as award ceremonies or grand birthday parties, balloons can become an interesting piece of furniture as opposed to an outlandish assertion.
The fantastic flexibility that comes with employing balloons at events means that they can be both promotional and ornamental. You might use a printed pattern on the balloons and then gather lots of them together to give the sense of dynamic wallpaper! Alternatively you could use the surface area of the balloons to print your corporate branding or a message you want to get across to your guests. This way, your balloons can perform different tasks depending on how far away the viewer is.
If you want to learn more about decorating your corporate event, click here to see a balloon printing website with plenty of fresh ideas.
For corporate events
Although many of us relate memories of balloons with birthday celebrations when we were children, printed balloons can also be used in a more grownup environment. The use of printed balloons can actually be very advantageous in the business world. Whilst they are not an obvious option, there are creative ways to use balloons for business purposes.
Exhibitions
Anybody who has had a space at a corporate exhibition will know just how very much competition there is for space and quite how hard everyone tries to bring potential customers in their direction. If you use the standard strategies of marketing to your exhibition show you will find that you need to spend plenty of time, and often lots of money, to truly stand out. But rather than just competing on the same playing field as your rivals, how about taking to the skies to get one over on them?
Advertising potential
If you are using helium filled balloons to help advertise your organisationthen you will be instantly at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the appropriate amount of string attached to the balloon you will be positioning your corporate identity in a space beyond the reach of regular advertising. If your competitors are not doing the same, you will have that space to yourself.
Just like printing your logo or company message onto carrier bags or other packaging, printing onto balloons provides a mobile marketing space that you do not have to transport around yourself. Each and every time you hand out a printed balloon to a customer at the exhibition, you are effectually giving out a promotional item for your company that will be movingaround. Where ever that person goes, your company branding will go too.
Another great advantage of using printed balloons as a corporate advertising tool is the price tag. No matter what state the economy may be in, companies are continually looking for the most cost-effective means to promote themselves, and printed balloons are certainly one of these techniques. For a relativelylow price you can get hold of a good number of balloons, all printed with your bespoke message. They are a very affordable advertising space.
It is very important to note that employing a 100 percent balloon-based solution as your marketing plan won’t always bring the results you are looking for. It is much better to use printed balloons as a single part of your advertising plan.
It is convenient to find a local company for balloons and B-Loony Chesham provide great products for a range of balloon shapes and sizes.
Balloon printing options
There are two main kinds of balloon that can be printed on; latex balloons and also foil balloons.
Latex balloons are the most typical type of balloon. They are the teardrop shaped balloons that are somewhat rubbery in texture. They nowadays come in a broad range of colour possibilities, and you can even get balloons that are semi-transparent or have a metallic surface finish.
Foil balloons are in fact made from mylar, and rather than being formed of one solitary piece of material they are more commonly made by sealing two individual pieces together. This hemming process allows for a wide range of different designs, including stars and hearts. Combined with their glistening finish, foil balloons have become extremely popular for printing personalised messages for special events.
The environmental impact
Balloons are a consumable item, therefore people are often worried about the effect they have on the environment. The good news is that balloons are in fact quite an environmentally friendly solution and using them will not have a harmful effect on the natural world. Many studies have been done that support this view.
Latex balloons are made of a substance called natural rubber latex (NRL) which is gathered from trees in tropical areas. The trees are merely tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to prevent rainforest deforestation.
They are also biodegradable and can even be used on the compost heap! Latex balloons will decay at different rates depending on the circumstances they are left in, though testing has shown that they will usually decompose completely within 6 months.
Get your own printed balloons
I hope this article will have highlighted a few of the scenarios that printed balloons are well suited to, and maybe you are already contemplating an upcoming event where balloons would make a great party piece. Whether it is a personal or work-based function, they are definitely worth thinking about.
If you want to find out more about getting your own customised printed balloons, there are many companies that are now providing balloon printing as a service. By searching on-line you will be able to find a balloon printing company that could help you out.